![]() In response, the International Chamber of Commerce (ICC), in collaboration with Google and the International Trade Centre (ITC), has launched the Digital Export Enablement Programme (DEEP) for ASEAN Small Business to help MSMEs from across ASEAN member states grow their business internationally, by equipping them with digital export-relevant skills.īy delivering a series of trainings, access to digital platforms and practical workshops/sessions that will strengthen the capacity of MSMEs from 10 ASEAN markets, DEEP aims to facilitate a unique cross-border entrepreneurial journey for small businesses from Southeast Asia. Yet, to be able to take advantage of new opportunities in the region, over 75% of MSMEs surveyed voiced their needs for tailored support to increase their skills and capabilities in digital marketing and in leveraging digital tools and technologies to access market information. According to a recent study conducted by ICC and Google, MSMEs in ASEAN have a relatively low participation in regional trade relative to their economic importance, and 60% of these firms have a strong interest in expanding their activities to new markets in the region.
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